| Type | Public |
|---|---|
| Industry | Retailing |
| Products | Supermarket Hypermarket |
| Employees | over 11,000 |
| Website | morestore.com |
More is a pan-India retail chain operated by the Aditya Birla Group company, Aditya Birla Retail Ltd.[1][2] Currently it has 540 supermarkets and nine hypermarkets across the country. It plans to increase it to 1,300 supermarkets and 65 hypermarkets respectively by 2016.[3]
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Aditya Birla Retail Limited, is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Limited.expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket. Aditya Birla Retail Limited currently has an employee strength of over 11,000.
more. – Located in neighborhood’s, it sells a range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 600 more. supermarkets across the country.
more.MEGASTORE – It sells a range of products across fruits and vegetables, groceries, FMCG products. more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.
Currently, thirteen hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru (3), Mumbai, New Delhi (2), Hyderabad, Nasik and Vashi.
Clubmore is the store loyalty program, which has a membership base of over 1 million members.
Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.
As of 2011[update] the management team includes:[4]
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